welcome to producer's advantage denver
tele-production sales and rentals

Check the tabs above to go right to your favorite category.  Our Education Series is featured below !!!

What's new at PA ???

From the Sales Department


ProPhoto 1KW fresnel with barndoors, EGT globe, upgrade Hubbell plug (new) ...... $125.00

MOLE-RICHARDSON 4091 2K MIGHTY MOLE with 4025 accessory holder, 4094 4-way barndoors and Chimera 9225 Speed Ring. (used, consignment) ...... $1350.00 if new .... $300 for all includes globe

ARRI 750PLUS open face with ARRI speedring, HPL 750 globe, barndoors (new) ...... $295.00


CENTURION C+ 50in. C-stand COMPLETE, detachable turtle base, spring-loaded safety, 2 2-1/2" grip head plus a 50" arm, both ends 3/8" threaded (brand new) .....$135.00

APPLEBOXES !!!  Brand New Un-used

Full: $32.50            Half: $30.00

Quarter:  $27.50     Eighth   $27.50

Full family set of 4:   $110.00

Sandbags - 20 pound, Courdura, Black Saddle EZ-Lift:

$20.00 each, 5 for $85.00

UHF Walkie Talkie Sale $20.00 per unit !!!

Stay in communications with family and friends no matter your location.

We stock these 16-channel 5-watt UHF walkies for ski patrol, public safety, business and warehousing, law enforcement and any other situation where high-grade communications is required.

They come pre-programmed (we can re-program frequencies in-shop free of charge) along with a USB base charger, rechargeable battery, antenna, belt clip, wrist strap, owner's manual and even a surveillance earpiece.

Expandable infrastructure

They inherently co-ordinate with Motorola UHF walkies (CP200 and others) and a vast assortment of accessories can be customized for your unique application.


While the basic kit is very extensive, we offer other accessories as well:

  • 6 Bank base chargers
  • High gain antennas
  • High capacity batteries
  • Speaker Mics
  • Acoustic tube earpieces

LitePanels and other LED lights

Litepanels continues to expand and enhance their formidable LED line with the introduction of the Astra Bi-Color LED Panel.  The Astra 1x1 SOFT has variable tungsten to daylight color temperature with negligible color shift, 0-100% dimming. You can also run the fixture on Anton/Bauer batteries. The gold mount plate has been pre-installed.

  • Higher intensity equals longer throw with wider effective beam spread    Dimming from 0-100% 
  • No noticeable color shift throughout the entire range 
  • Flicker-free at any frame rate or shutter angle

Easily located in hard environments, they also have an Anton/Bauer battery solution:

A/B Dionic 90 and Chargers available

3 Dionic 90 batteries and a Tandem charger:

$55 with Astra rental

For longer operations up to 8 continuous hours, add a Pelican portable battery with Smart Charger for $35.00 per day

Check out our Audio Visual Department

Audio Visual means many things to different people, but we can all agree it's a presentation that includes both visual and sonic elements.

The variety of applications are quite vast, from boardroom presentations and conferences, to trade shows, weddings, birthday parties and back yard movie nights.

Happily, we have it all covered. Sure, we carry projectors and screens, several of them in fact, but we also carry amplified PA loudspeakers, mics (wired and wireless), stands, CD and BluRay players, audio mixing consoles and more fun stuff like spotlights, black lights, fog machines, strobe lights and more.

Text a couple hundred of your closest friends, and when the work day is over - LET'S PARTY !!!

Projector & Screen - Popular !!!

Producer's Advantage carries many projectors and screens but this packages is the RENTER'S FAVORITE

High grade brand name equipment insure a perfect experience, easy set-up and transport.

Included are:

BenQ 3200 lumen Full HD projector (1080p, HDMI, remote) and a professional Da-Lite 72262 Versatol 60 in. x 60 in. Da-Mat white portable tripod-type screen.

Suitable for small to medium sized groups of up to about 50 people.

Creative Camera Control

Kessler's new Rocker Jib Arm can get you into, above and away from your shot smoothly and with a professional look.

Designed for cameras up to nine pounds the arm reach is 51 inches (over 4 ft.) and can extend well over 12ft. vertically. 

Includes the jib arm, counter weight,  tripod, dolly and tripod head.

Creates a complete system !!!

$75.00 per day

THE PRODUCERS'S ADVANTAGE ongoing Education Series

Camera Department Hierarchy Explained

The camera department, or camera crew, is the group of people on a film set that’s responsible for setting up and using the (you guessed it) camera. It’s a complex machine, and all the different terms and job titles can get confusing! Wondering why there is a loader on a digital shoot? Or what the heck a DIT does when he’s hanging out in that tent? Obviously if you’re on a really small set where there isn’t a whole camera crew everyone might be jumping in to help different departments, but on bigger sets you’ll want to know exactly what is expected of your job and stick to that. Whether you’re trying to break into the camera department, are transitioning from non-union to union work, or just want to understand who does what, this  guide will help clear things up!


Director of Photography

The cinematographer, DP, or DoP calls the shots, literally. They typically manage the camera, grip and electrical departments to achieve the look of the film. The DP works  closely with the director to make all of the visual creative decisions, which begins during pre-production and usually continues on through the color correction in post-production. On indie shoots, it’s likely that they’re operating the camera as well. On larger shoots or union shoots, the DP may not ever actually touch the camera and instead will work with a camera op.  

Camera Operator

The camera operator (or cameraman or camerawoman) is the person who actually operates the camera on larger shoots. On TV shows, there will often be at least three camera operators  who help carry out the DP’s vision and make smooth, timely camera movements as rehearsed in the blocking. They work closely with the 1st AC and also cue the actors to let them know the framing of the shot. The  job can be very physically demanding as the operator is often asked to shoot handheld or hunch over the camera on a dolly for long periods of  time. 

Digital Imaging Technician (DIT)

On indie shoots the terms loader and DIT are sometimes interchangeable, but on union shoots that couldn’t be further from the truth (hint: don’t expect a DIT to get anyone coffee). Rather than downloading media cards, the DIT is applying real-time color corrections and coming up with look up tables (aka LUTs) while consulting with the DP. The DIT is often paid a similar rate as the camera operator and also gets a hefty kit rental fee for their cart. For budget reasons, you won’t see one on every set.

1st Assistant Camera

The 1st AC has one of the most  important jobs on set and that is focus pulling. Focus pulling can be an extremely difficult and high pressure job, especially during intense scenes shot on long lenses with a wide open aperture. All of these factors mean that if focus is off by half an inch, the shot is no good. Only an experienced 1st AC can appreciate the beauty of a well-executed rack focus in a shot. The 1st AC also builds the camera with help from the 2nd AC and is sometimes expected to “check the gate” after a scene, which in digital terms means to play back the last clip. 

2nd Assistant Camera

You may think the 2nd AC just slates each shot, but on a union shoot he/she actually runs the camera  department. This person does all the paperwork including camera reports and timecards, helps the 1st AC build the camera, coordinates rentals and anticipates any gear that might be needed later in the day, keeping it on standby. They also handle most of the hiring, which is why if you’re looking to break into the camera department you should make an  effort to meet as many 2nd AC’s as you can. These are the people who will actually call you for work, so skip the schmoozing with the DP and make the 2nd AC your friend!

When I told people I was working as a  loader, a lot of them assumed that meant I was loading film, but I’ve  loaded less film magazines than I can count on two hands. The term is still used on union jobs though, and duties can include anything from swapping out media cards to running batteries and setting up the director’s monitor. The loader will also take on camera PA duties if  there isn’t one. On larger productions there can be multiple loaders, especially if the shoot day involves a company move or if there is a second unit. Basically, a good loader ensures that the AC’s never have to leave the set (except for 10-1 — film set speak for “bathroom break”). 

Camera Production Assistant 

The camera PA is an entry-level position in the camera department and it’s how most people start out.  They help the camera department, including every position listed above, with any necessary duty. This position is slowly disappearing, which is not necessarily a bad thing. Arguably, if you’re working in the camera  department on a union shoot then you a deserve a union rate. Camera PA’s are paid a day rate with no meal penalties and less overtime. However, it’s a great way to get a foot in the door and learn how a set operates. Camera PA’s are usually expected to keep the rest of the department stocked on drinks and snacks and assist the loader with anything they may need. Learning the 1st AC’s favorite beverage and making sure they always have one will take you far!

If you’re lucky enough to be part of a great camera crew, you’ll quickly learn that they’re usually a close-knit group who look out for and greatly respect each other. Each person plays a crucial role in the success of the production, no matter how big or small their job may seem. The more you understand each person’s job, the better you’ll be able to do your own and ensure you don’t step on anyone’s toes in the process. Working well with the rest  of your crew will help guarantee you a long and successful career in  this crazy industry.

(720) 484-6972 or rentals@producersadvantage.net

Our experience speaks for itself.


Operating out of a warehouse location allows us to keep costs down.  Those discounts are passed down to you.

It's a nice place, but it's no jewelry store. Just a good basic location for renting the gear you actually need.

This allows us to bills 1 day over 3. By example, if you pick-up Monday "pick-up day", Tuesday is the "use" day, and Wednesday is the "return day". That's a 1 day billing.

If you keep an order for 7 days (say, Tuesday to the next Tuesday) your are billed 2 days.

Equipment Consignment Program

Generally, you can't use all of your owned equipment all the time. Vacations or just taking a break make your equipment available should another professional user have need.

At Producer's Advantage, we can rent your unused gear for you. You receive a Certificate of Insurance, we store it securely until rented out and will promote it on our web site.

The best part is you receive 70% of the rental rate. PA only gets a 30% cut.  

Better than others who offer only a 50/50 deal.

For more information call or email us.

Student, Educator and Indy Packages

We have very special programs for Educators, Students and Schools.

Simpler HD camera systems that introduces young creatives to film-making with no technical intimidation.

We provide them with all the equipment necessary to tell their story. We also provide whatever instruction is necessary to operate the equipment safely and successfully.

Best part is that we may provide the equipment and instruction at no charge.

We support the young creatives IN A REAL WAY. For more information please call us.

Call us: (720) 484-6972


Sign up to hear from us about specials, sales, and events.

Contact Us

Drop us a line!

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours. New working set-up's of gear on display for your inspection. 


Producer's Advantage

565 E 70th Ave. Unit 6E Denver, Colorado 80229, United States

(720) 484-6972


Monday - Friday: 9am - 5pm

Saturday: By appointment

Sunday: Closed   But if you need to pick-up or return on a Sunday or Holiday we'll come in. No extra charge.

Expendables worksheet

Application to Rent or request an Open Account

Click on a file to download.

Credit Card Authorization

Click on a file to download.

Rental Agreement Form

Click on a file to download.